PROJECT OVERVIEW
HOM STARTUP
HOM Startup provides smarter, faster, and more secure smart home technology, helping you stay connected from anywhere.
TOOLS
Figma, Miro, Photoshop, Google
TIMELINE
February-April 2021
MY ROLE
UX/UI Design, Visual Design
User Research, User Interviews, Ideation, Visual Design, UX Design, Wireframes, User Personas, Competitive Analysis, Moodboards, Typography, Mockups, and Prototyping
PROBLEM STATEMENT
HOM startup doesn’t have a website to sell its products.
SOLUTION
MOBILE WEBSITE and DESKTOP WEBSITE
I design mobile and desktop responsive websites to sell HOM smart technology products.
RESEARCH ADN DISCOVERY
COMPETITIVE ANALYSIS
HOW ARE HOM’S PRODUCTS DIFFERENT FROM THE COMPETITORS?
USER RESEARCH
I conducted user interviews with different age groups and occupations. I analyzed the data and came up with personas based on user behavior.
USER PERSONAS
MOODBOARD
TYPOGRAPHY
Why I chose Poppins Font? Poppins font is readable on mobile devices and has 18 styles. I can use one font with different variations and weights, creating a contrast and a user-friendly design.
COLOR PALETTE
HOM startup has a lot of colors for visual identity. After reviewing HOM’s color palette, I have three primary colors. My role was to create a new visual identity and choose colors, typography, and icons.
HOM COLOR PALETTE
MY FINAL CHOICE OF COLORS
